Starting Up: Marketing your brand

Starting Up: Marketing your brand

Publicizing your product is quite more tactical and detailed than what most people think. “Not doing it properly” is actually the main reason most start-ups fail- apt proof that “if you fail to plan, you plan to fail”. So how does one strategize the marketing of...
Starting Up: Garnering the finances

Starting Up: Garnering the finances

In our previous post, we pointed out to you the essence of drawing out a business plan. On apt perusal, it is easy to deduce that every point listed individually and collectively boils down to one thing- money which in our parlance we refer to as “capital”. Without...