Starting Up: Biding your time

Starting Up: Biding your time

Nothing in life comes easy. One has to be patient with every endeavour in order to yield the requisite results. This timeless principle also holds sway with start-ups; in fact, statistics show that start-ups take an average of three years to even break even. So, what...
Starting Up: Marketing your brand

Starting Up: Marketing your brand

Publicizing your product is quite more tactical and detailed than what most people think. “Not doing it properly” is actually the main reason most start-ups fail- apt proof that “if you fail to plan, you plan to fail”. So how does one strategize the marketing of...
Starting Up: Garnering the finances

Starting Up: Garnering the finances

In our previous post, we pointed out to you the essence of drawing out a business plan. On apt perusal, it is easy to deduce that every point listed individually and collectively boils down to one thing- money which in our parlance we refer to as “capital”. Without...